Deb Knupp is the founder of the HX Collective, a community of big thinkers who are united in elevating human flourishing and accelerating growth through humanity-centered design. Deb is also a managing director for GrowthPlay, a consulting firm that deploys a research and data-driven approach for profitable revenue growth. Prior to GrowthPlay, Deb founded Akina in 2001, which acquired GrowthPlay in 2014. Deb and her team have spent the last nineteen years helping organizations become THE place where the most profitable clients want to buy, where the most fantastic people want to work, and where the most inspired leaders want to serve a bigger purpose in their communities. On a personal note, Deb is a passionate wife, a mom to three daughters, a community cultivator, and a crusader for the underserved. Deb has a zealous commitment to help make the world better by helping others become the best version of themselves.
How would you define HX and why it is important to your life’s work?
HX is about helping others build authentic relationships and in doing so, create better versions of themselves. The human experience is everything. HX is nirvana.