Andrea Mac is an accomplished growth strategist. She is the founder of Prequal, an innovation consultancy that solves problems, improves experiences, and generates revenue for women-owned businesses and businesses that serve women. Prequal follows design thinking principles and humanity-centered design to produce true innovation, the only sustainable differentiator. Known for being ambidextrous in her fusion of creativity and business acumen, Andrea has a proven track record of helping firms attract and retain clients through marketing, business development, and client experience programs. Her work has been covered by Inc Magazine, Forbes, Crain’s, MarketingProfs.com, The ABA Journal, The National Law Journal, and various industry publications. She has a BA in International Relations and Diplomacy from Dominican University and is certified in design thinking methodology, both of which come in handy while trying to parent her four children. She’s a reader, writer, and obsessed with podcasts.
How would you define HX and why it is important to your life’s work?
The world is in dire need of transformative business strategies based on human needs and not just financial analysis. When empathy is embedded in our processes, we move beyond our assumptions and perceive the world through others’ eyes. Humanity centered design creates better experiences and outcomes for all. Because of social inequality and discrimination, women still have fewer economic rights, less access to opportunities, and less control over resources than men. Everyone has a mission. Mine is to increase gender equality through the economic empowerment of women.