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2018 GP Headshot - Debra Baker

Debra Baker

Managing Director

Bio

Debra Baker is a journalist turned lawyer focused on helping lawyers, consultants, and other professionals drive growth, enhance client loyalty, and generate greater joy and satisfaction from the work they do. Deb founded Law Leaders Lab in 2014 and currently serves as a managing director for GrowthPlay, a consulting firm that deploys research and a data-driven approach for profitable revenue growth. She collaborates with clients as a strategist, coach, and change agent, and she is a proud member of GrowthPlay’s all-women management team. She is thrilled to be part of HX Collective and integrating the group’s work into her professional and personal passions, particularly as it relates to her desire to demonstrate the power of diverse voices in driving growth and transformation. Deb lives in San Diego with her husband and two dogs (the Law Labs), where she hopes to leave the world a better place as an advocate for gender equity, social justice, and the rule of law.

How would you define HX and why it is important to your life’s work? 

When I think of HX, I think of the two drivers of the human condition: rational and relational. While research, data and facts create confidence in the path forward (head logic), it is our emotions that drive behavior (heart logic). Success, be it individual or organizational, can be achieved through the mastery of either heart logic or head logic, but truly transformational work requires both. It’s this intersection of head logic and heart logic where HX flourishes.

Updated HB Headshot - Holly Barocio

Holly Barocio

Senior Consultant

Bio

As a senior consultant, Holly helps lawyers and other professional doer-sellers leverage their natural business development strengths and find authentic approaches to improve their sales performance. Holly is a maize and blue Wolverine and lives in Chicago with her husband, Jason, and their cats. She is an avid hockey player and fan, and will have the great honor of representing Team USA at the World Ball Hockey Championships in 2021 in the Czech Republic.

How would you define HX and why it is important to your life’s work? 

I define HX as the cumulative feelings, emotions and perceptions that are linked to every interaction involving a human being. It’s important to my life’s work because it’s the foundation for successful coaching.

2020-07-11-RHC Photo - Richard Chapman

Richard Chapman

Member

Bio

Following his graduation with his bachelor’s degree from University of Illinois at Urbana-Champaign and his law degree from Loyola University Chicago, Richard has enjoyed being an assertive advocate and pragmatic problem-solving counselor for his clients in his law practice. As a member of Chapman Associates LLC, Richard creates stimulating, interactive workplace training experiences and speaks to professional and industry associations throughout the United States. He has had the joy of being a husband to Mindy, a father to Emily and Danny, and, as a bonus, being Olivia and Harrison’s forever doting grandfather.

How would you define HX and why it is important to your life’s work? 

People work at their jobs eight hours per day and think about those jobs before their workday begins and long after their workday ends. However, most employers do not tailor their workplace culture with consideration to their employees’ natural focus on those jobs, leaving the experience of those employees empty and hollow. I develop interactive and thought provoking live training to accentuate the human-centered experience leading to greater workplace fulfillment, profitability, and satisfaction. Creating a fulfilling and stimulating workplace experience is essential part of my life’s work.

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Photo Sep 17, 5 17 49 AM - Deborah Gorton

Dr. Deb Gorton

Clinical Psychologist and Professor

Bio

Dr. Deb Gorton earned both her MA in Psychology and her PhD in Clinical Psychology from Fuller Graduate School of Psychology in Pasadena, CA. Additionally, she holds an MA in Theology from Fuller Theological Seminary. Presently, she serves as the Gary Chapman Chair for Marriage, Family Ministry, and Counseling at Moody Theological Seminary as well the Program Director for Moody’s Masters in Clinical Mental Health Counseling Program. Dr. Gorton recently published her first book Embracing Uncomfortable: Facing our Fears While Pursuing our Purpose and co-hosts, Becoming Well, a podcast that explores the intersection of faith and mental health.

How would you define HX and why it is important to your life’s work? 

At the core of what I do and what I teach others is pursuing and living out a value-driven mindset and behavior. To me, this is the core of humanity-centered design. This relational focus not only communicates to others they have inherent worth and dignity as human beings, but brings congruence to our own life choices as we strive to serve on mission in everyway we care for and interact with others.

BluLyne_Jill Heise Headshot - Jill Heise

Jill Heise

Managing Partner

Bio

Jill Heise is the founder and managing partner of BluLyne Marketing. In this role, she advises clients on strategic ways to leverage marketing through brand development, communications, go-to-market program design, event planning, integrated marketing campaign management, and civic engagement. Bringing energy and commitment to the philanthropic community, she serves on the Indiana University Kelley School of Business family leadership council, Indiana University Eskenazi School of Art, Architecture + Design Dean’s advisory council, Friends of Lakeview executive committee, Chicago Cares advisory board, B.I.G. Baseball Academy advisory board, SSA 27 low-line task force, and Third Coast Collaborative advisory board. Jill, her husband, Tim, and their three IU-Kelley School of Business children enjoy the balance of living in the woods of Indiana with spending time in the very urban south Loop of Chicago.

How would you define HX and why it is important to your life’s work? 

HX is about balance as an achievable aspiration across our personal and professional lives. It should be intrinsic to and foundational in how we live and work, yet sadly, is not. HX is important to my work as I strive to support and encourage people and companies to elevate their HX in ways that provide a more fulfilling life.

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IMG_1149 - Sharlene Hobson

Sharlene Hobson

Principal Attorney & Strategist 

Bio

Sharlene P.B. Hobson is an attorney who, in 2010, founded her own legal solutions firm, which focuses on business and political law advocacy for individuals and small companies. Prior to founding her firm, she practiced at Sidley Austin LLP as a litigator who represented an array of large clients. Sharlene received her JD from New York University School of Law after completing her MA at the University of Chicago’s School of Social Service Administration. In addition to four years in human services management prior to attending law school, Sharlene has continued acting on her long term commitment to civic issues and public interest law. Sharlene resides in Chicago with her husband and two teenage children where she is active in a variety of community organizations.

How would you define HX and why it is important to your life’s work? 

HX represents, for me, the thinnest intersection where personal truth begets goal identification begets effective strategy. I have found this process relevant in both personal and professional development. My life’s work, both current and future, aligns my training as a social worker, experience as an attorney, and natural abilities as an empath to help people speak truth to the needs that underly their obstacles.

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sk-headshot - Steven Keith

Steven Keith

Founder

Bio

One week during the summer of 2005, Steven found himself simultaneously writing (and in a few cases, ghost-writing) strategy for McKinsey, Deloitte, The Cartoon Network’s Futurama, Lockheed Martin, Harvard professor and author Clayton Christensen, and Burton, a prominent snow board maker. That week he had an epiphany. The through-line for all his work was an idiosyncratic viewpoint about the broader experiences organizations wanted people to have. For the first time, this realization went beyond conventional and calculated sales and marketing machinery to increase product and service consumption and into holistic examination of experiential ecosystem design. In the decade before that, Steven was finishing school as a first year guinea pig at University of Iowa’s Literature, Science and the Arts interdisciplinary program which allowed students to design their own curricula. Steven chose to focus on the escalating tensions between Genetics and Theology. Upon graduation, he wrote for Morningstar, Inc. and then later co-founded Gorilla, a Chicago-based internet commerce agency. Steven has ‘shoplifted’ post-graduate degree work in psycholinguistics from Northwestern University, marketing strategy from the University of Chicago, neurobiology from MIT, and behavior sciences from Stanford University. Today, Steven runs CX Pilots, a consultancy providing organization transformation counsel to professional services firms who want to become more experience-led.

How would you define HX and why it is important to your life’s work? 

HX to me is a barely mappable genome capable of plotting the seemingly boundless and completely subjective array of stuff that drives people to be, do, make, see, say, think, and feel the way they do. The more we understand this HX genome, the more meaningful connections we can help make to increase ‘net human flourishing.’ It is important to me and my work because the goal in all that my company does is to help each person and organization become the very best version of themself/itself through a systematic focus on the experiences of all human beings involved.
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August 13, 2019

Matthew Kocanda

Wealth Manager

Bio

Matt graduated from Indiana University’s Kelley School of Business and has been working in the wealth management industry ever since. He started his career at Goldman Sachs and moved to BDF in 2016, where he is currently a wealth manager. In his capacity at the firm, he strives to help his clients live a rich life, not with dollars as the measuring stick, but with memories, impact, and peace of mind as the guiding force. Matt lives in Elmhurst, IL with his wife, Kathryn, and his two kids Evelyn and Henry. When he is not busy chasing his kids around, he loves to work on home projects and spend as much time outside as possible.

How would you define HX and why it is important to your life’s work? 

The human experience is the pursuit we all have of finding our purpose and passion in life. Too often, we are distracted from pouring ourselves into whatever makes ourselves and others around us better. Often times, financial worries can deny us the opportunity to seek out these passions. My life’s work is mounting to finding ways that financial knowledge can be the empowerment that is necessary to seek those passions and make the world a better place.

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TK_Dec_2017_4 - Tasneem Khokha

Tasneem K. Khokha

Managing Director

Bio

Tasneem K. Khokha has spent over 20 years as an executive leader in the professional services space. She works with lawyers and other professionals to grow their businesses by helping firms make the most of their relationships with their clients, talent, and recruiters. Prior to joining GrowthPlay, Tasneem was a partner and the director of mMarketing at Katten Muchin Rosenman, where she led the firm’s marketing and business development team. Tasneem previously practiced law in the corporate department of Latham & Watkins and the restructuring group of Kirkland & Ellis. Clients value Tasneem’s prior experience as a practicing professional and executive leader in professional services organizations, as well as her relentlessly optimistic approach. Tasneem speaks frequently on topics related to new business development, selling professional services, marketing, client experience, leadership, diversity, and women in professional services. She has spoken at several law schools, including Northwestern Pritzker School of Law, University of Chicago Law School, and University of Illinois College of Law. Tasneem graduated from the University of Chicago Law School and earned her Bachelor’s degree, with honors, from the University of Chicago. Tasneem serves on the board of directors of Latinos Progresando, a nonprofit legal immigration services organization based in Chicago. When she is not working, you can find Tasneem on a yoga mat or in the company of her beloved family and friends.
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How would you define HX and why it is important to your life’s work? 

A central element of the human experience is our desire to be seen and loved. My life’s work is to see and love the people who cross my path.

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